Travel & Experiences Booking App.
Designing a web booking experience that simplifies travel discovery and checkout.
Project overview:
The problem:
My role:
Research & Insigts:
User Flow:
Design solution
Outcome & Reflection
Role: UX/UI Designer
Platform: Web
Tools: Figma
Travelers often struggle to discover trustworthy experiences and complete bookings without friction. The goal was to reduce decision fatigue and improve booking clarity.
I owned the end-to-end UX design, including user flows, wireframes, and high-fidelity UI, focusing on usability and conversion.
Research focused on competitive analysis of travel booking webs to identify usability gaps.
Visual browsing supports exploration
Clear pricing increases trust
Short checkout flows reduce drop-off
The core journey includes browsing experiences, reviewing details, selecting options, and completing a booking.
Card-based discovery layout
Clear hierarchy for key information
Step-by-step booking flow
The final design delivered a clear and intuitive booking experience. Future iterations would include usability testing and personalization features.